The goal of keyword research is to give you the invaluable tools to boost the popularity of your website and increase your business profits. It’s the major part of any SEO strategy.
I start keyword research process by evaluating the nature of your business, learning the specific terms that apply to the company. Many business owners mistakenly believe that they know all there is to know about the way their target audience searches for their services.
As SEO specialist I identify all the important information about the business and the target audience and come up with a wireframe that is satisfactory to the client. Once the structure is confirmed, I will proceed with the keyword research that involves the following steps.
Everyone searches differently so what an SEO expert does is “gets into the clients’ heads” and identifies what they are looking for. Using online tools might seem a cheap and easy way to generate some keywords for the business. However, only an SEO expert knows which ones are relevant.
I make it my goal to find low-competition keywords with the highest search volume. This job can only be done by an experienced keyword searcher. I will do the analyzing, identifying, searching, sorting, and presenting job to help your business attract the most promising clients.